What a difference 10 months can make. In reflecting on the transformation our website has undergone to enhance its mobile optimization, esthetics and functionality, we had to bid farewell to a really unique feature I loved: the full-page slider widget that embraced the style with which we launched our small firm in early 2013.
In migrating the elements of our previous site to the new WordPress home, our team reviewed the copy and imagery and we happened to stumble across the previous blog post that attempted to offer some insight into what was then seen as a rapidly expanding phenomenon. It turns out, the funding fad hadn’t even scratched the surface.
Fast forward to earlier this year when the Wall Street Journal‘s Lora Kolodny treated her 8K+ followers (or should I say tweeted her 8K+ followers) to an interesting take on a very visible parallel between Apple’s iPhone vs. Google’s Android operating system. Her blog post suggests Indiegogo will become the Android of crowdfunding vs. Kickstarter’s Apple.
Of course, it’s pretty easy to agree with a prominent writer for one of the world’s most influential publications, but I felt even more vindicated that I had given up my Blackberry for an Android-based Samsung Galaxy S 4-mini because we’ve recommended IndieGogo to our clients versus KickStarter for some time. Again, not a difficult call to make.
What really interested us about this blog post is that it unlocked the realization that as crowd-funding 2.0 (or 3.0 depending on how savvy you are) emerges, the comparison is even more prophetic. Consider at one point how Blackberry or Microsoft dominated their markets, only to be toppled out of nowhere by a “third way”.
It’s not that IndieGogo is like Android, but rather that crowd-funding platforms, like anything else, are just products that have been effectively placed within the market. There’s nothing to suggest we won’t have many different platforms and that’s exactly what 2014 is bringing: a slew of competitors looking to establish themselves as alternatives to the monoliths.
The Third Way…A Little Way?
So where does all this lead? Back to St. Thérèse of course! The saint who showed us the little way has shown us where crowd-funding goes next: a new, unique platform that caters to parishes and ministries. That’s FlowerFund, the crowd-funding platform for parishes, schools and ministries to grow and develop their resources and bring in new donors.
This is different than online giving. Online giving allows existing members of a parish who are already signed up to contribute online. FlowerFund allows anyone from a parish community to contribute to a particular project and share their participation through social media. It’s the online equivalent of chatting with fellow parishioners around a free-will offering after Mass.
Capital campaigns in the new millennium should embrace crowd-funding as a supplement to their traditional methods of raising funds to pay for roofs, boilers, expansions or new programming. Why? Because not only will an online capital campaign increase revenue receipts, but it can also serve as a profoundly positive tool that shows what a faith community is doing online.
Low-Cost, Headache Free Capital Campaigns
Consider what your parish could to raise funds for, let’s say a heating system. By adopting an added online platform through which you can raise funds, you could establish or enhance your Facebook, Twitter and web presence, attracting new members to your faith community. Maybe that millenial parent just happens to be looking for a church to baptize the next sibling now that they’ve moved.
So what’s stopping your faith community from growing? Visit FlowerFund.com today.